"Very best", we're told, is a thing people from up west say. "How's she goin'?" Very best. The shirt can play in a few others ways, of course. It could be a statement about yourself, or about a friend you're gifting it to... Or it could be a Western PEI-ism. Can anyone confirm? I'll admit that I'm not that learned in the culture of the island west of Summerside, but it just sits weirdly to me.

Designed on the Island. Printed in Canada. Only available online.

We're a small company based in Summerside, PEI. The East Coast is what we live and breathe, and what we know. We know that you care about where the things you buy come from, so we gave partnered with a variety of Canadian printers.

Each shirt is printed when you order it - you won't find these shirts in any stores.

Comfortable. Ethical. Better for the planet.

Your shirt comes from a producer, Bella Canvas, which means that no sweatshop or child labour went into making it, and that they take steps to reduce their environmental impact.

You will love this super-soft, baby-knit t-shirt. It looks great on both men and women, fitting like a well-loved favourite. And it will become a favourite - these shirts last. Made from 100% cotton, except for heather colours, which contain polyester.